大賽簡介
頤和園建于1750年，是現存最大，保存最完整的一座皇家行宮御苑，被譽為“ 皇家園林博物館”。頤和園是中國傳統文化的延續，體現著園林文化、宮廷文化、宗教文化、戲劇文化、運河文化等文化的多樣性特征，是中國古代多元文化和諧共生的園林藝術結晶。
頤和園代表當時的生活最高水準，是古代美好生活的象征。若紫禁城是皇權象征，那頤和園更側重生活，從現代美感兼顧傳統美學傳承的文創開發，到不落俗套的跨界聯合，頤和園將清代宮廷文化與現代設計相融合，逐步成為新一代現象級IP。
頤和園自公元1151年金主完顏亮遷都燕京，歷朝歷代均有修建。直到1750年乾隆帝為慶祝母親的壽辰大規模改建擴建才形成今天規模，乾隆命名為萬壽山、昆明湖，環以圍墻，稱清漪園。1860年，清漪園被英法聯軍燒毀。在度過荒涼寂寞的二十六個春秋后，1888年慈禧挪用海軍衙門辦公經費3000余萬兩銀子加以重建，取“頤養沖和”之意，改稱頤和園。1900年復遭八國聯軍破壞，1902年重修，即現存規模。
頤和園被視為中國形象代表，國家5A級旅游景區，世界文化遺產。了解更多頤和園文化可點擊鏈接http://jishi.cntv.cn/program/C22546/yeheyuansouye/。
The Summer Palace was built in 1750. Known as the Royal Garden Museum, it is the largest and best-preserved imperial palace. The Summer Palace is a continuation of traditional Chinese culture, embodies the diverse characteristics of garden culture, court culture, religious culture, drama culture, canal culture and other cultures. It is the crystallization of garden art of the harmonious coexistence of multiple cultures in ancient China.
The Summer Palace represented the highest standard of living at that time and was a symbol ofgood life in ancient times. If the Forbidden City is a symbol of imperial power, the Summer Palace is more focused on life. From cultural and creative development combining modern aestheticswith inheritance of traditional aesthetics, to unconventional cross-border cooperation, the Summer Palace integrates Qing Dynasty court culture with modern design and gradually becomes a new generation of phenomenon-level IP.
The Summer Palace has moved to Yanjing as its capital since 1151 AD. It was not until 1750 that Emperor Qianlong rebuilt and expanded on a large scale to celebrate his mother#s birthday. The Emperor Qianlong named it Qingyi Garden, which was composed of Longevity Hill and Kunming Lake, surrounded by walls. In 1860, Qingyi Garden was burned down by the British and French forces. After passing through the desolate and lonely twenty-six spring and autumn, in 1888, Empress Dowager Cixi embezzled more than 30 million taels of silver from the office of the navy to rebuild it. It was renamed the Summer Palace with the meaning of prolong life joyfully . It was destroyed by the Allied Forces of the Eight Nations in 1900 and rebuilt in 1902, which is the existing scale.
The Summer Palace is regarded as a representative of China#s image, a national 5A-level tourist attraction, and a world cultural heritage. Click on the link to learn more about the culture of the Summer Palace: http://jishi.cntv.cn/program/C22546/yeheyuansouye/.
一、命題單位：頤和園
Proposition unit: Summer Palace
二、賽事主題：源創·頤和園
Theme: Origin&Creativity· Summer Palace
三、品牌調性：年輕時尚 創意 靈動
Brand tone: Youth,Fashion,Creativity, Agility
四、傳播營銷目的：
提升中國新青年文化認同與自信，弘揚中華優秀傳統美學文化，促進中國青年在文化思想、精神上的高度自信，打造千年文脈·大美中國傳統美學設計大賽。將使命意義進行再升級，倡議傳承的是根脈，面向的是未來，青年興則國家興，青年強則國家強。用年輕人的視角，講好頤和園傳統美學的故事，講好中國故事。
CommunicationMarketing Purpose:
The“Millennial Culture?Splendid China” traditional aesthetics design competition intends to enhance the cultural identity and self-confidence of Chinese youth, promote the excellent traditional Chinese aesthetics and culture, increase the confidence of Chinese youth in cultural thoughts and spirituality. The purpose of the competition is to upgrade its mission, the proposal is to inherit the roots, and face the future. The prosperity of the youth leads to the prosperity of the country, and the strong youth makes the country strong. From the perspective of young people, tell the story of the traditional aesthetics of the Summer Palace and tell the story of China. A nation will prosper only when its young people thrive. The competition hopes to tell the story of the traditional aesthetics of the Summer Palace and the story of China from the perspective of young people.
五、版權說明
1、原創聲明。所有參賽作品必須是參賽者原創作品，建議為2021年5月1日之后作品，作品內容所涉及的版權問題由參賽者本人負責，凡涉嫌抄襲或涉及知識產權問題的參賽作品，將自動失去參賽資格；若為得獎作品，則收回已頒發獎項及獎金并公告。如造成第三者之權益損失，參賽者需自行負擔相關法律責任。
- Original statement. All entries must be original works of the entrant. It is recommended to be works after May 1, 2021. The copyright issues involved in the content of the work are the responsibility of the entrant. All entries suspected of plagiarism or intellectual property issues will be automatically disqualified; if it is a prize-winning work, the awards and bonuses that have been awarded will be withdrawn and announced. If the loss of rights and interests of a third party is caused, the entrant shall bear the relevant legal responsibilities.
2、參賽作品知識產權歸屬。所有參賽作品的知識產權歸組委會所有，設計師享有署名權，組委會享有對相應設計作品進行再設計、生產、銷售、展示、出版等商業用途的全部權益。
- Ownership of the intellectual property rights of the entries. The intellectual property rights of all entries belong to the organizing committee, the designer has the rightof authorship, and the organizing committee has all the rights to redesign, produce, sell, display, and publish the corresponding design works for commercial purposes.
3、組委會對本賽事保留最終解釋權。
- The organizing committee reserves the right of final interpretation of this event.
作品要求
六、命題類別：文創產品、虛擬形象、時尚圖形、時裝設計、時尚配飾
Proposition Categories: Cultural and Creative Products, Cartoon Image, Fashion Pattern, Fashion Design, Accessories
七、命題要求闡述：
參賽作品需符合社會主義核心價值觀，可以是單件作品也可以是系列作品。須符合賽事主題，參賽者可先了解并圍繞頤和園之“頤和仙境”、“福壽文化”、“三清水系”、“玉堂富貴”等文化主題進行設計及創作。
Proposition requirements: Entries must conform to the core socialist values. Itcan be a single piece or a series of pieces. It must be in line with the theme of the event. Participants can first understand the cultural themes of the Summer Palace, such as Wonderland of the Summer Palace, Happiness and Longevity Culture, Sanqing Water System, and Magnolia and Peony, then design and create entries.
（一）文創產品
緊密圍繞頤和園獨特的文化資源，打造頤和園專屬特色文化符號與文創系統，將頤和園的文化資產真正轉化為“皇家IP”，融合景色與藝術、創意與實用，形成有故事、有品質、有設計，符合現代生活美學的創意產品。
1、設計作品須深入挖掘頤和園文化內涵，體現文化要素和背后的故事，在展現傳統文化的同時賦予設計產品創新性、實用性、美觀性、市場性、環保性；
2、設計作品的表現形式、題材、工藝材料不限，鼓勵系列化產品參賽。
- Cultural and creative products
This Special Proposition intends to center on the unique cultural resources of the Summer Palace, create the unique cultural symbols and cultural creation system of the Summer Palace, transform the cultural assets of the Summer Palace into Royal IP, integrate scenery and art, creativity and practicality, then devising creative products with stories,quality, design and in line with modern life aesthetics.
- The design work must dig deeply into the cultural connotation of the Summer Palace, reflect the cultural elements and the story behind it, and be endowed with innovation, practicality, aesthetics, marketability, and environmental protection while showing traditional culture;
- The form of expression, subject matter, and craft materials of the design works are not limited, and serialized products are encouraged to participate in the competition.
（二）卡通形象：
“我們希望擁有一個具有共情力的IP形象，必須具有頤和園文化的識別度，它具有包容性及多元性，是一個具有獨特有趣的IP形象。請盡可能發揮你的腦洞，讓你的設計作品看起來既豐富又有趣味性，別忘了給TA取一個響亮的名字哦。”
1、卡通形象應創意新穎，色彩協調，富有藝術想象力；
2、卡通形象性別不限，同時要具有角色性格和受眾群體定位；
3、卡通形象要具有表情、漫畫、微視頻、周邊制作、玩具、模型、授權商品等延展性，具有品牌營銷價值，適合在各種載體上制作運用；
4、創作手法不限，包括但不限于圖形圖案、插畫、漫畫等類型。同時請為作品配上必要的文字說明，如姓名、性別等基本信息，作品創作思路或設計說明闡述等。
5、參賽者需繪制品牌形象三視圖，包含正面、側面、背面，并設計三個或三個以上能表現該形象特色的動作或表情及變裝皮膚；
6、所有獲獎參賽作品最終須提供矢量文件給組委會。
- Virtual Image
We hope to have anempathetic IP image, which must berelated to the Summer Palace culture. Itshould be a unique and interesting IP image, representing inclusiveness and diversity. Please use yourimaginationas much as possible to makethe design looks rich and interesting. Don’t forget to giveit a resounding name.
- Thevirtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;
- Thevirtual imagehas no limitation to gender,but must have character personality and audience positioning;
- Thevirtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;
- There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text descriptions for the work, such as name and gender, work creation ideas or design descriptions, etc.
- Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;
- All winners mustprovidevector filesof the entriesto the organizing committee.
（三）時尚圖形：
參賽作品至少1幅，要求圖形設計具有強烈創新性、主題性，主要應用于紡織、印刷等領域，落在絲巾、服裝、帽子等軟性材料載體，顏色設置為CMYK格式，分辨率不低于300dpi，以jpg或tif文件格式提交；
作品中不得出現任何與參賽人員姓名、單位相關的文字、圖案、標記及其它與設計方案無關的符號，不符合規定者將被視為無效作品，取消參賽資格。
- Fashion Pattern
At least one set of work is required. It should be original work, related to the theme and belong to textiles, printing or other related fields, printed on carriers such as silk scarves, clothing, and soft materials.The entry should be submitted in jpg. or tif. format, and the resolution should not be less than 300dpi, with colors in CMYK format.
Any words, patterns, or marks related to the names and units of the participants and symbols that have nothing to do with the design plan shall not appear in the works. Those that do not meet the requirements will be regarded as invalid works and will be disqualified.
（四）時裝設計
請以“頤和園”文化為元素，設計出能夠展現當代年輕人風貌的國潮服飾新風尚，用實際行動詮釋中國傳統美學，以時尚的藝術性，向全世界展示充滿自信的中國傳統文化。
1、參賽作品需圍繞大賽主題進行設計，著裝對象為時尚青年人；
2、設計獨特，注重實用性、藝術性完美結合；
3、造型優美、制作精細，色彩、面料運用及服飾品搭配恰當。
4、設計作品無類型要求，參賽作品至少3套，要求三套主題一致，報名需提交成衣的時尚攝影片。
- Fashion Design
On thetheme ofSummer Palace culture, please design a new style of national fashion clothing that can show thespirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.
- Entries need to be designedon the theme of theCompetition, and thetarget groups are fashionable young people;
- Entries should be unique design, focusing on the perfect combination of practicality and artistry;
c.Beautiful shape, fine production, the color, appropriate use of fabrics and matching ofaccessories.
- There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.
（五）時尚配飾
請以“頤和園”傳統文化底蘊為指導，充分發揮你的創意設計潛能，同時注重與時尚的結合，打造時尚國潮風格，為傳統美學注入新的時尚概念。
1、設計作品材質不限，可以是單品設計或套裝設計均可；
2、設計作品應充分體現主題，設計風格獨特，造型美觀，有創新性；
3、材料運用及功能結構科學合理，能夠適應市場需求和生產的相關要求。
- Accessories
Please take the traditional cultural heritage of the Summer Palace as guidance, give full play to your creative design potential, andmeanwhile focus on the combination with fashion, create a fashionable national trend style, and inject new fashion concepts into traditional aesthetics.
- The material of the design works is not limited. It can be a single product design or a suit design;
- The design work should fully reflect the theme,withunique design style, beautiful appearance, and innovation;
- The material application and functional structure are scientific and reasonable, which can adapt to the market demand and production related requirements.
大賽流程
參賽選手將參賽作品高清照片在大賽官網進行作品線上報名，并按要求填寫相關信息，提交后等待后臺審核通過。投稿時間為2021年11月10日-2023年4月10日。
2023年5月上旬，為初評與終評階段，將按“網絡投票+專家評審”相結合的形式評出獲獎的作品。最終獲獎參賽選手需將作品郵寄，郵出截止時間為2023年5月10日。
獎項設置
獎項設置：
頤和園專項命題全場大獎（1名） 獎金30000元+獲獎證書
頤和園專項命題最具商業價值獎（2名） 獎金20000元+獲獎證書
頤和園專項命題最佳創意獎（3名） 獎金10000元+獲獎證書
頤和園專項命題優秀指導教師獎（10名） 獎金1000元+獲獎證書
頤和園專項命題優秀設計師獎（10名） 獲獎證書
注：1、以上所有獎項獎金均為稅前獎金，具體獎項設計和獲獎名額，會根據各類參賽類型人數適時調整。
Award Details:
Grand Prize for the Special Proposition of the Summer Palace
(1 winner) 30,000 RMB + Certificate
The Most Commercial Value Award for the Special Proposition of the Summer Palace
(2 winners) 20,000 RMB + Certificate
The Best Creative Award for the Special Proposition of the Summer Palace
(3 winners) 10,000 RMB + Certificate
Outstanding Instructor Award for the Special Proposition of the Summer Palace
(10 winners) 1000 RMB + Certificate
Outstanding Designer Award for Special Proposition of the Summer Palace
(10 winners) Certificate
All of the above awards are pre-tax bonuses. The specific setting and number of awards will be adjusted in time according to the number of participants of various types.
聯系方式
報名及聯系方式
參賽選手將參賽作品高清照片在大賽官網進行作品線上報名，并按要求填寫相關信息，提交后等待后臺審核通過。投稿時間為2021年11月10日-2023年4月10日。
2023年4月中旬、5月上旬，為初評與終評階段，將按“網絡投票+專家評審”相結合的形式評出獲獎的作品。最終獲獎參賽選手需將作品郵寄，郵出截止時間為2023年5月10日。
郵寄地址：河北省三河市燕郊開發區迎賓路808號燕京理工學院汪老師（電話：0316-3092020郵編：065201）
聯系人：蘭老師（0316-3081437）、汪老師（0316-3092020）
官網問題咨詢熱線：0579-89173025
掃描或長按識別以下二維碼關注官方微信、官方微博公眾平臺。
Registration and Contact Information
Participants can register by sending high-definition photos to the competition official website, filling in the relevant information as required. After submitting, contestants should wait for a decision pending review. Registration will be open from November 10, 2021 to April 10, 2023.
The initial evaluation and final evaluation stage will run from Mid-April and early May 2023, during which works will be evaluated via a combination of online voting and expert review. Participants will be required to mail their works to the following address:
Teacher Wang
Art Department of Yanjing Institute of Technology
808 Yingbin Road, Yanjiao, Sanhe City, Hebei Province
Tel: 0316-3092020
Zip Code: 065201
The mailing deadline is May 10, 2023.
Competition official website: http://sssd2020.cfw.cn
Official contacts:
Teacher Lan (0316-3081437)
Teacher Wang (0316-3092020)
Official hotline: 0579-89173025
Official WeChat channel: Fashion_Ceremony
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